So I’m sitting here on the plane…
Heading to our O4 Mastermind in Las Vegas this weekend…
(The one I host with Andre Chaperon, Ben Settle, and Jack Born…)
And right now…
I’m tap, tap, tapping away on my MBP retina…
And I literally just took three seconds here to breathe a giant a sigh of relief…
Why?
Because every time I leave for a trip like this…
Packing is always a last minute mad dash adventure…
Now…
I don’t know if it’s because of the adrenaline rush…
(After all, it’s a little fun to push the envelope and see how close you can cut it, right?…)
Or if it’s a guy thing…
(My wife will pack a week before we leave for a trip…)
But for some reason…
For me?
Packing is guaranteed to either be a 1am night before adventure…
Or a same-day event.
And this morning I woke up with just ONE thought in my mind:
Let the games begin.
By the way, made it by the skin of my teeth…
(Is there any other way?)
In fact here’s a photo of my OCD packed suitcase:
https://www.facebook.com/photo.php?fbid=10100380953268401&set=a.10100120641345581.2282424.1008516
Okay. So what’s this all got to do with marketing?
And more specifically…
The conversation THIS week:
Re: Using DEADLINES in your funnels?
Well it’s like this…
The reason you use deadlines is because they friggin WORK, right?
Because after all:
I ain’t packing unless I’ve got a flight breathing down my neck…
(Your prospects aren’t any different by the way…)
But once you’ve hit people with that deadline…
And that deadline has come and gone…
You’ve blown your load, right?
Meaning, with the exception of the occasionally-used “second chance” thing we talked about yesterday…
You can only use that “deadline” move once…
Well, not if you do what I’m about to show you…
Because here’s the key:
If this were a video game, I’d tell you:
“Dude. You don’t want to empty all your bullets on the first bad guy…”
Huh?
What I mean by that is this:
When you throw out your deadline…
You always want to hold *something* back…
(I’ll explain what I mean by that in a second…)
More specifically…
You want to use a technique I like to call “Deadline Stacking”…
Here’s what that is:
In our Ocean’s Four Mastermind this weekend, for example…
We stacked THREE deadlines…
Early Bird Deadline #1
Early Bird Deadline #2
Final Deadline (Deadline #3)
Deadline #1 – Folks got a FREE ticket to the Meclabs Email Summit (worth a cool $1495) PLUS their travel expenses reimbursed (up to $1000)…
Deadline #2 – Folks got their travel reimbursed (but no Meclabs ticket)…
Deadline #3 – Last chance to get into the mastermind…
And here’s the kicker:
We got people to sign up under all THREE deadlines.
Crazy, right?
(By the way, even at FULL price without the other bonuses – the mastermind is a steal of a deal…
e.g. My daily consulting rate alone is $5K + first-class, five-star travel expenses with a 2-day minimum commitment.
And at O4 People get access to FOUR master marketers for less than that, though we may be raising the cost again…)
But that’s why “Deadline Stacking” is so effective:
Because you can use mutliple deadlines that appeal to different segments of your market…
There are three types of people on your list that you need to appeal to, btw…
Do you know what they are?
(In case you’re curious, this is yet another thing I setup for my private clients… And this one? I keep this one close to the vest…)
Btw – If you haven’t gotten on my “priority notification wait list” to be notified when coaching spots open up next week (Friday, Feb 21st) – you can do that by visiting:
In the meantime…
Let’s just recap what we covered this week, because we touched on a lotta important sh*t…
First, we talked about “Laying the Deadline Smackdown”…
How you need to show your market you mean biznez when it comes to deadlines.
That was thing number one.
Second, we talked about “The Wrath of the Brown Sweatshirt”…
How there’s always a reason BEHIND the reason why someone acts or doesn’t act on your offer.
And by the way, once you figure out what that is…
You can write yourself a blank check, my friend…
That’s number two.
Third, we talked about “Deadline Fever” and what to do after your deadlines have passed …
And today, we wrapped things up by talking about the concept of “Deadline Stacking”…
A lotta sh*t, I know…
But hey, you’ve got two options…
You can always do jack, and let this stuff get moldy on a shelf somewhere…
(Though, I don’t know how well I’d sleep knowing that other companies – maybe even your competition – bring in ruthless funnel commandos like me who work day and night to implement this stuff – with the one obsessive goal of putting their competition out of business…)
Or you can do something about it.
Choice is yours, ma friend.
Now, it’s Vegas time for this hombre…
Gonna rock the world of 8 business owners who are about to have their minds blown..
Peace out!
Ryan 
PS – If you want Option B – the ruthless funnel commando working in your corner (and not your competition)… The application process starts by adding your name here (no guarantees you’ll get me – depends on what the potential upside looks like and if I’m not already working with your competition…):
Ryan Levesque, has been cited as a marketing expert in countless media including CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, and many others. He is author of 3 books, and creator of 34 information and software products - most famously the award-winning RocketMemory™ course system, and the Best-Selling SurveyFunnel™ Software (since sold). As "The Funnel Specialist", companies quietly bring Ryan through the back door to go from good to great... Ryan has generated over $37 million in additional revenue for his private clients since 2008.
