Manufacturing the buying process.
This is something I talk about a lot. When it comes to sequencing elements in a product funnel… Whether it’s an evergreen funnel or for a time-sensitive launch…
The question you want to ask yourself is:
“How does this approximate the actual buying process, if we were in the real world.”
Let me explain with an example…
The Buying Process
Right now, I’m in the middle of designing a funnel for a private client for selling a $2,000 water ionizer.
We’ll be launching this to his list. And this will be an evergreen funnel after that. In this case, what you want to do is this:
How would the prospect NATURALLY come across the idea of purchasing a $2,000 water ionizer.
Well, it might look something like this:
Guy visits his friend, carrying a Dasani water bottle in hand…
Ryan Levesque, has been cited as a marketing expert in countless media including CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, and many others. He is author of 3 books, and creator of 34 information and software products - most famously the award-winning RocketMemory™ course system, and the Best-Selling SurveyFunnel™ Software (since sold). As "The Funnel Specialist", companies quietly bring Ryan through the back door to go from good to great... Ryan has generated over $37 million in additional revenue for his private clients since 2008.
