My deep dark Lego secret…

Why you shouldn’t be embarrassed for who you are….

So this past weekend…

I had a “Daddy Day” with my son.

(My wife was out doing some shopping)

And Sunday?

We transformed it into a “Lego day”.

More specifically, a Duplo day…

(Hey, my son is only two :-) …)

So… We took his entire collection of Duplos…

(A couple buckets worth…)

Poured them all over the floor…

And just had fun building stuff.

One of the things that came out of Duplo day was this:

https://www.facebook.com/photo.php?fbid=10100394452445941

At least, that’s what we built before it was demolished in about three nano-seconds :-)

But the other thing all this Lego action did was this:

It transported me back to my childhood.

Reminded me of when I was a kid…

Playing in my own room…

Building Legos…

Creating worlds…

Building storylines…

All by myself.

Well, here’s my big dark Lego secret:

I was one of these kids who played with Legos far older than I probably “should” have…

I was probably 12, 13, 14 years old…

And I would hole myself up in my room…

And spend HOURS playing with Legos, all by myself.

And here’s the thing….

At that time?

That sort of thing WASN’T acceptable…

I mean…

It was COOL to go out and play basketball,

Play soccer…

Or to play Super Nintendo…

But holing yourself up in a room and playing Legos all by yourself?

That was like social suicide.

So it was something that I kept from people for years.

(I’ll get to the business lesson behind this in just a second…)

But what’s interesting is…

Fast forward to today…

20 years later…

And all that time creating things from scratch…

Building storylines…

Being in a room all by myself and creating new worlds?

That’s essentially what I do…

All day every day…

In my professional life.

That’s how I make a living TODAY…

And instead of using LEGOS and “mini-figures” as my medium?

I’m using sales funnels…

Autoresponder sequences…

And creating characters and avatars to sell stuff to people…

And so, the reason why I bring all this up…

Is because we ALL have things we do that’s considered “socially unacceptable…”

Maybe even a little bit EMBARRASSING…

Things that we just NATURALLY tend to do…

Stuff we LIKE to do…

Stuff that comes EASY to us…

That maybe the rest of the world just doesn’t quite understand or accept…

Well here’s the thing:

These things?

If you pay attention to them… Are often the MOST important activities…

That contribute to your success.

I’ll give you an example:

So, when I was a kid – my Mom had this rule…

That any time I got a new Lego set…

I had to build it once, all the way through, using the instructions.

But then, after that?

I could do whatever I wanted.

And, I remember how it went…

I would take a set, build it as fast as I could with the instructions…

Show my mom…

Get the A-Ok…

And then I would rip the thing apart and build my own thing.

Just as soon as I had put it together…

All those years of building and creating these new worlds?

(Even though it’s not 100% analogous to building funnels and creating stories to sell online…)

All of that?

Was early childhood training…

To do what I do today.

And if I had stifled that…

If I had ignored that…

I probably wouldn’t be doing what I’m doing today.

So… The big lesson in all that is this:

Whatever it is that YOU do…

Even if it might be embarrassing to the rest of the world…

Maybe it’s playing Dungeons and Dragons…

Maybe it’s playing Legos…

Maybe it’s something else…

Whatever it might be…

Don’t be embarrassed about it.

Embrace it.

Because the stuff that you do that you find naturally fun…

Engaging…

The stuff that comes EASY to you?

THAT’S the stuff that makes you unique…

That’s the stuff that’s going to make your marketing unique and stand out…

So… Just a little bit of food for thought today, as you think about that…

Anyways…

That’s enough “woo woo” stuff for today – but it was on my mind… And I think it’s important.

Talk to you soon – and take care…

Peace out!

Ryan :-)

P.S. I haven’t yet seen the Lego movie… Worth seeing? What do you think?

Click on this FB post below and leave a comment if you think it’s worth seeing.:

https://www.facebook.com/photo.php?fbid=10100394452445941

There’s a dollar movie theatre (I think) that’s still showing it around here…

More tomorrow…