What to do when you’re feeling “stuck”…

You know that saying…

“No man is an island”?

Well, when it comes to being an entrepreneur…

It’s DOUBLE true.

’Cause it’s REALLY hard to do it alone.

Why?

Two reasons.

Watch this video to find out:

Like you saw in the video, here’s what I’m talking about…

#1 – PERSPECTIVE 

Like Einstein said…

“The definition of insanity is doing the same thing again and again, and expecting a different result” 

And this is where PERSPECTIVE comes into play.

Because true breakthroughs don’t happen from from banging your head against the wall the same old way…

Breakthroughs happen from “paradigm shifts.”

And the biggest shortcut to a MASSIVE “paradigm shift” in your business?

Comes from getting someone who’s “been there and done that”…

…To point out those opportunities that are hiding in plain sight, right under your nose.

#2 – ACCOUNTABILITY 

And once you’re aware of these opportunities?

The challenge becomes…

EXECUTION. 

And sometimes you just need someone to “hold your feet to the fire” and FORCE you to get sh*t done…

And that’s what’s so powerful about accountability.

So…

My goal for YOU right now?

Is to help you apply these game-changing “paradigm shifts”…

And BRUTAL accountability…

To help take YOUR business to the next level, as quickly as possible. 

How?

Simple.

By inviting you to join 300 of the most action-oriented, battle-hardened marketers on the planet…

…Inside my private “Next Level” Mastermind. 

Want in, BEFORE I close off the group to new members?

(could be any day now…)

Go ahead and visit this link here:

http://nextlevelgroupmastermind.com/

See you on the inside…

Ryan :-)

P.S. The guys you saw in that video…

Sean and Ryan?

Are 7-figure marketers who have had THREE #1 products on Clickbank.

In other words, these are SERIOUS players…

And the type of people that you get to be surrounded with when you’re part of my Next Level Mastermind.

You know the saying, “You are the average of the 5 people you spend the most time with…”

Well ask yourself…

What kind of people do YOU want to be surrounded with?

http://nextlevelgroupmastermind.com/

Ocean’s Four Takeaway #3 (3 of 3): The Power of Masterminding with the RIGHT People…

In case you missed my first 2 big takeaways from my “Ocean’s Four” ELITE Mastermind, you can check them out here:

Mastermind Takeaway 1 of 3

Mastermind Takeaway 2 of 3

Which leads us to the third big takeaway from the Mastermind…

And that’s this:

The Power of Masterminding With the RIGHT people. 

Here’s what I mean:

Most people will agree with the value of masterminding.

But where people fall short is…

Masterminding with the WRONG people. 

Let me give you an example:

There are many groups on Facebook that call themselves “Masterminds”…

But because they don’t charge an entry fee…

They’re really a collection of newbies offering advice that they have no direct experience in.

It’s one of the reasons why there’s a fee to join my paid “Next Level” Mastermind on Facebook, which helps insure the quality of people in the group.

(Everybody in this group is a serious business owner.)

Now, here’s how this ties back to the Ocean’s Four ELITE Mastermind…

…Which is a much higher price point and a smaller group setting.

One of the rules that we have in the Mastermind…

(And I bring this up every time I do one of our weekend retreats…)

Is that if you are going to raise your hand and offer advice…

The #1 rule is…

You’re only allowed to offer advice based on something that YOU personally have implemented and tested in your business. 

NOT something you read about in someone else’s course…

NOT something you heard someone else talk about…

NOT something you saw someone mention on the Warrior Forum or IMSF…

…Or some other group filled with inexperienced marketers who don’t have any direct experience.

In other words, masterminds are ONLY valuable if the information that you’re masterminding on has been tried and tested.

Which brings me to why I’m telling you all this:

There’s a reason why there are only a handful of marketers who I personally pay attention to.

Because most marketers out there?

Are ONLY teachers.

In other words…

The way they make money is by teaching other people how to make money.

The only people I actually pay attention to…

Are PRACTITIONERS.

People who actually IMPLEMENT the stuff they teach.

And there are only a handful of people who I consider to be world-class experts at building and teaching how to build funnels, based on what they actually implement.

And one of those people is Todd Brown.

Now, the reason why I bring all this up…

Is because next week, on Monday, October 20th, at 2pm EST / 1pm CST / 11am PST

He’s doing a FREE Google Hangout workshop…

Where we’re going to be talking about what we’re doing, right now, in the funnels that we’re actually building…

AND answer 60 minutes worth of funnel-building questions, LIVE.

If you’d like to join us on this one-chance opportunity…

Here’s your access link:

http://www.surveyfunnelformula.com/todd-brown-hangout

IMPORTANT: We have no plans to record this event…

So the only way to get access to this free workshop is to attend live.

So I highly recommend that you mark this on your calendar right now…

And if you have any interest at all, join us for this very unique one-time opportunity.

Ok, I’ll leave you with that for now…

Have a great rest of your day.

Talk soon,

Ryan :-)

Ocean’s Four: My Top 3 Takeaways (2 of 3)

Hey, Ryan here…

And today I’m going to tell you about the SECOND big takeaway I had from this past weekend’s “Ocean’s Four” ELITE Mastermind.

It’s a mind-set “shift” that’s essential to growing your business.

(And it’s something that basically ALL top business leaders have adopted – from Bill Gates to Ramit Sethi…)

Here’s what I’m talking about:

“Ocean’s Four” Takeaway #2 – The ONLY 2 Things You Should Do as CEO

The idea is this:

As the CEO of your company…

(And unless you’re at a point where you’ve hired an *actual* CEO… YOU are the CEO.)

…You should be moving your business in a direction where you only do TWO things:

#1 Predict

and

#2 Delegate

That’s it.

Why?

Well, maybe you’ve heard the saying:

“The speed of implementation is the #1 factor in success…”

In my experience, this is 100% true.

Because the faster you can take action…

…The more you can test and the more likely you are to succeed.

(And it’s why the “Delegate” part of this equation is so important.)

But here’s the thing…

Knowing WHAT actions to take?

WHAT to delegate?

That takes foresight – aka you gotta have the time, space and ability…

To PREDICT.

And that’s your #1 job as CEO.

YOU are guiding the ship.

You look at the potential obstacles and opportunities facing your business…

And you chart a successful course through these stormy waters.

As Captain?

Your job is hard enough.

So if you’re swabbing the decks when you should be charting a course to buried treasure…

…You’re probably going to run aground and NOT make it to “Treasure Island.”

Which is why we talked yesterday about just how important it is to have a rock-solid CREW you can count on.

Because if you REALLY want to take your business to the next level…

You need to MAXIMIZE the time you spend entirely focused on planning your next moves.

And the more you DELEGATE your “non-essential” tasks?

The more time you free up to PREDICT what’s next and plan your route based on that…

And as a result…

The better your voyage goes through the seas of business.

So…

If you want to reach “Treasure Island” with YOUR business?

Think about how you can spend more time Predicting and Delegating…

…And build a team to take care of the rest.

Capiche?

Good.

That’s it for today.

One more “Ocean’s Four” Takeaway to come tomorrow…

Peace Out!

Ryan :-)

P.S. The next “Ocean’s Four” is already *almost* booked up with returning members…

But we do reserve 1 or 2 spots available to new members.

If you’d like to be notified when spots open up…

Add your name to the priority notification list here:

http://www.thefunnelspecialist.com/oceans-four-waitlist-signup

Last time we did this, we filled up in less than 48 hours.

So if you’re interested, now’s the time to claim your place in line…

Hope to see you there,

Ryan

Ocean’s Four: My Top 3 Takeaways (1 of 3)

Hey, Ryan here…

Now, just so you can get an idea of what kind of knowledge got “dropped” this past weekend at our “Ocean’s Four” ELITE Mastermind…

…Over the next couple days, I’ll be sending you my Top 3 takeaways from this past weekend.

Today, here’s my “Ocean’s Four” Takeaway #1:

“Ocean’s Four” Takeaway #1 – Mike Rhodes’ “Project Hourglass” for Scaling Your Business

This is a business-scaling framework that Mike Rhodes teaches.

(In case you’re not familiar with Mike, he’s co-author of the Entrepreneur Press Ultimate Google Adwords Guide with Perry Marshall – and probably one of the Top 3 Adwords experts in the world along with Brad Geddes and Rob Sieracki).

It applies whether you’re a one-person solopreneur, just getting your business off the ground…

OR if you have an existing organization.

Here’s how it works:

project-hourglass

Why is this such a big deal?

It’s because growing a team, the RIGHT way, is the #1 way to scale your business from wherever you are right now…

…To 6, 7, 8 figures and beyond.

And this framework gives you a very helpful, “Big Picture” view on how to scale – by breaking your business down into two main functions:

High Level Thinking (represented by the top half of the hourglass)…

And DOING (the bottom half of the hourglass).

In the middle, between these two functions, you’ll see I drew a box – which is your project management software.

(Like Teamwork PM, Podio, Basecamp, etc…)

This is where the THINKING from the top half of the hourglass…

Gets pushed to the DOING half…

(Your specialists: copywriters, designers, programmers, etc who actually EXECUTE those ideas…)

And here’s what my big “Aha!” moment was:

Seeing the power of separating the “thinking” function…

From the “doing” function.

Because as a small organization or solopreneur?

If you’re like most people, you’re usually trying to do BOTH functions.

And that’s ok, when you’re just starting out.

But for the most part, when you’re ready to REALLY grow your business?

You need to free yourself up to do the “thinking” as much as possible…

…By building a TEAM to help you execute.

And this is where Mike’s strategy gets into the nitty-gritty of how to do this, the RIGHT way…

Because instead of hiring for “positions”…

(As in, hiring a full-time designer / coder / writer / etc.)

And becoming dependent on ONE person to fill each position and function?

Mike laid out how to start building your “bench”…

…Your entire TEAM of players…

Right from the start.

Here’s how that looks:

Instead of just having one designer that’s full-time…

You might start by having one designer that you commit to 5 hours per week, no matter what.

And then, as you have more design work, you might ramp that up to a 10 hour week commitment.

BUT…

Instead of just using the same designer for 10 hours/week…

Because you’re trying to build your team for the long term…

You get a SECOND designer at 5 hours per week.

This way, you’ve got TWO solid team-members that you’re training up.

So that if it doesn’t end up working out with one of them?

(They get sick, or quit, or whatever…)

You’ve already got your bench.

And they’re ready to step in immediately.

So your business doesn’t skip a beat.

Pretty cool, right?

This was an eye-opener for me on how to build a systematized business…

And I’m implementing it myself as we speak.

But this was just ONE of the countless nuggets of wisdom from the weekend…

I’ll be sharing more with you tomorrow.

Peace out!

Ryan :-)

P.S.

Want to get in on the NEXT “Ocean’s Four” Mastermind?

Well… Hate to say it, but we’re already *almost* booked solid with returning members.

But we always keep 1-2 spots open for NEW members to keep the dynamic fresh.

So if you’re interested in grabbing a seat should one become available…

Here’s where you can get on the Priority Notification list:

http://www.thefunnelspecialist.com/oceans-four-waitlist-signup

Talk soon,

Ryan :-)

The MASSIVE LinkedIn Mistake I Was Making…

So, yesterday I shot you an email about a training webinar that I’m doing with THE #1 LinkedIn expert in the world:

A man by the name of Greig Wells.

And by the way…

If you haven’t signed up for that training webinar…

(Which takes place TOMORROW, Thursday, September 18th at 8pm EST / 7pm CST / 5pm PST…)

You can do so by clicking on the following link below:

http://www.thefunnelspecialist.com/linkedin-training

Anyway, when it comes to LinkedIn, I thought I was doing a pretty good job.

Because through LinkedIn, through my profile…

I’ve had people reach out to me to get on podcasts…

To do WebTV interviews…

To do guest blog posts…

And every single week I get people reaching out to me, wanting to connect.

Well, after meeting Greig earlier this year at one of my “Ocean’s Four” ELITE Masterminds…

I realized that Greig uses LinkedIn at a whole ‘nother level.

So a few weeks ago, I asked Greig if he wouldn’t mind getting on the phone with me…

To help look at my profile & look at I was doing on LinkedIn…

To see how I could get more results so I could better grow my business from LinkedIn.

(And by the way, the stuff that Greig teaches? I’ve never heard ANYBODY else teach this before… And in case you’re wondering, this has NOTHING to do with LinkedIn ads – which are extremely expensive and and are NOT the way to succeed with LinkedIn…Instead, what I’m talking about here are little nuance things, in terms of the way that you structure your profile, the way you reach out to people – the way that you position yourself on LinkedIn, in that ecosystem specifically – Greig has this stuff down to a science…)

So anyways, a few weeks ago, I got Greig on the phone and convinced him to do a quick little recording to share a few tidbits…

A preview of what we’ll be covering on the training webinar this Thursday.

And Greig explained something on that preview call that hit me like a frying pan across the face…

A MASSIVE mistake I was making on my own LinkedIn profile.

And in case you’re wondering, by the way, what that mistake was?

I thought…

Hey, why not give you a copy of that recording so you can check it out for yourself?

So here’s the thing:

Here’s a copy of that recording here, if you’re interested:

http://www.thefunnelspecialist.com/linkedin-preview

If you’re interested in finding out the mistake I was making with my profile, check this out:

(Greig goes in depth on exactly what I’m doing wrong here – and exactly how to FIX it, on the call…)

ryan-linkedin-mistake

Now, this interview?

Was just a short PREVIEW of what we’re going to be covering in the training webinar on Thursday.

If you have ANY interest at all in leveraging LinkedIn…

If you have any interest at all in growing your business through LinkedIn…

Then this is a training webinar that you absolutely have to watch.

If you know me, then you know that I don’t bombard you with information that I don’t think is going to be useful to you.

So when I send something to you…

It’s worth checking out.

So you haven’t yet signed up for the training webinar tomorrow night…

One last time, here’s the link:

http://www.thefunnelspecialist.com/linkedin-training

I look forward to seeing you on that webinar, tomorrow.

Peace out!

Ryan

PS-

Want to know how much money the average LinkedIn user makes?

Hint: It’s MULTIPLES more than the average Facebook user makes or what the average Google user makes.

I’ll tell you about it tomorrow, and I’ll tell you how you can leverage that fact in YOUR business…

For now, just get your butt signed up for that webinar, so that way you don’t miss out on the training we’re doing tomorrow night.

Talk to you soon,

Ryan

My Biggest Takeaway from “Titans of Direct Response”…

So I just got back from Titans of Direct response the other day.

And let me tell you…

Man, this thing was EPIC.

My good friend Brian Kurtz put on an event that people are going to be talking about for the next 20 years.

Let me give you some of the highlights real quick…

Probably the biggest highlight was the private dinner that I hosted for 31 of my clients and close business associates.

In attendance were folks like…

Brian Kurtz himself…

Joe Polish…

A number of my private clients…

Best-selling author David Bach…

And the one and only Jay Abraham even was there as well.

In fact here’s a quick photo from the event of Jay speaking:

jay-abraham-dinner

Now, in addition to that dinner…

I also had the opportunity to spend some time with some of my Next Level Mastermind clients…

Including Peter Christopher, Khairi Paridah, Mike Buontempo, and Brent Coppieters.

In addition to members of my Mastermind, I also had the opportunity to spend time with a number of my private clients…

Including Harlan Kilstein, Buck Rizvi, Joe Schriefer (who runs Agora Financial), Mark Stockman, Will Hamilton, Ed Harycki…

…As well as new clients that are going to be working with me as a result of meeting me at the event.

So anyways…

Why the hell am I telling you all of this, and what’s the point of this email?

Well, the point of this email is this:

While the training at Titans of Direct Response was amazing…

At the end of the day…

The biggest takeaway that I got?

Was the NETWORKING from the event.

And the thing that made Titans of Direct Response unique?

Was that everybody there, for the most part…

Was a serious player.

Unlike most conferences which are filled with newbies and people who are just in it for the short-term…

These are guys who have been in the industry for 20, 30, or even FORTY years.

Like I said, SERIOUS players.

As Gary Halbert would say…

“Players with MONEY.”

And you want to know how people reached out to me to connect, more than ANY other medium?

It wasn’t email…

Wasn’t Facebook…

It was LinkedIn.

In fact, I came home to about two dozen requests to connect with me on LinkedIn.

Which brings me to the reason I’m telling you all this…

Because this Thursday, at 8pm EST / 7pm CST / 5pm PST…

I’ve invited a gentleman by the name of Greig Wells…

Who is THE #1 LinkedIn expert, in the world…

Who’s going to teach how you build your list…

How you build your network…

And how you grow your business…

Using LinkedIn.

And if you’d like to sign up for this training webinar, you can do so by clicking on the link below now:

http://www.thefunnelspecialist.com/linkedin-training

Now in case you’re wondering…

What are some of the things that we’re going to be covering in this training?

Let me give you a quick run-down…

Here are just a few of the MANY things you’re going to discover on this webinar:

* Want reporters from ABC, NBC, Fox, CNN to search you out as an expert – and quote YOU in their articles and interviews? Reporters from the major media are constantly searching on LinkedIn for experts… Learn the simple secret to attracting them to YOUR profile, and getting MASSIVE EXPOSURE for you and your clients…

* How to turn Google searches for your name into SALES – by making your LinkedIn profile CONVERT. Because LinkedIn is always one of the top Google search results, optimizing your profile is KEY to your reputation marketing strategy, even if you don’t have time to ‘do’ LinkedIn. Learn Greig’s “Must-Do” checklist for a fast and effective profile conversion “overhaul” that takes less than 10 minutes…

* Greig’s famous “3 word sentence” that you MUST put on your LinkedIn profile. This deceptively simple piece of copy opens and closes deals for you AUTOMATICALLY – but ONLY when you do it right… Get this piece in place and clients will buy from your profile without you even needing to talk to them. (Greig’s also going to share a few of his before-and-after “Case Studies” so you can see just how important this one thing is…)

* How to land clients and paid speaking gigs by showing up at the top of the LinkedIn search results – and the one big mistake you are making on LinkedIn that is killing deals for you right now…

* And MUCH more…

So if you’d like to join us for this training webinar…

Then all you need to do is click on the link below:

http://www.thefunnelspecialist.com/linkedin-training

Remember: this is a one-time event, the ONLY time I’ll be doing this…

I look forward to seeing you there on Thursday night.

All my best,

Ryan

I’m Hiring!

Do you want to join my team and work for me? I’m hiring for TWO VERY COOL *full-time* positions.  Watch the video to LEARN MORE and see if ONE of these positions is right for YOU:

Click here to learn about the “Funnel Tech Wizard”

Click here to learn about the “Super-Detailed Webinar Assistant”

Job #1: Funnel Tech Wizard

Deadline to Apply: Thursday, August 28th at 4:59PM CST

This is a full-time job. Competitive salary. This is NOT a short-term gig. On the contrary, I am looking someone who will be with me for the next 5+ years. So if you’re just looking for something as a “stop gap”, this is NOT for you. You’ll be working VERY closely with me and my clients (who are some of the most successful businesses online), so for the right person – this is a FANTASTIC opportunity.

In this role, you’ll be my “Tech Guy” both for my OWN sites as well as client “Survey Funnel” implementations. This involves a mix of “webmaster” type work, working with (and connecting) 3rd party applications (like Aweber, Infusionsoft, etc.), creating funnel sales and checkout pages, and limited work with PHP, Javascript (for building things like “exit pops” etc.) You will NOT be building webapps for sale to the public.

You’ll be working on my own websites – as well as client funnel implementations. The funnels I build tend to be similar – but because clients tend to use different tools (CMS, shopping cart, ESP, etc.) you’ll need to be comfortable working with different technologies.

More specifically, here’s the type of work you’ll be doing:

Funnel Tech Setup:
The funnels I build often involve “connecting” and setting up multiple applications.  This includes building and setting up forms, creating shopping cart pages, setting up AR sequences in ESP providers, and connecting all the pieces to that the tech “works”.  Tools include:

  • Proprietary tools: SurveyFunnel.io / DeadlineFunnel.io
  • Email Providers: Aweber, Infusionsoft, Ontraport, Maropost, SendReach etc.
  • ShoppingCarts: Clickbank, 1ShoppingCart, etc.
  • Tracking: Google Analytics, Kissmetrics

HTML / CSS: 
The funnels I build require building landing pages, sales pages, checkout pages, upsell pages, etc. You’ll be working with the designer to convert design into functioning funnel pages, which involve converting .PSD into HTML + CSS.  Attention to detail is important here.  You should be anal about pages being off by a pixel. To give you an idea on the type of pages:

Javascript / PHP: 
You’ll need to be able to use PHP & Javascript to do things like this:

  • Popups like this.
  • Forms with fancy conditional logic (and building the PHP thank you page):
  • Forms like this.
  • Thank You Pages like this.

Site / Server Speed Improvement:
Site and server speed has a significant impact on conversion.  You’ll need to be able to troubleshoot and increase page load speed by modifying both on page elements and at least advise on server settings to optimize load times:

  • Sites like Pingdom are on your “most visited” list and you live for that shit.
  • Sites like Securi and Cloudflare is shit you know how to setup in your sleep.

Funnel Tracking & Split-testing:
You’ll be responsible for setting up (and troubleshooting) conversion tracking using tools like:

  • Google Analytics, Kissmetrics, HasOffers, FB conversion tracking, Adwords conversion tracking, Clickbank VTIDs, etc.

You’ll be responsible for setting up split-tests different page elements using tools like:

  • Custom PHP split-testing code (that you create)
  • Convert.com / VWO (Visual Website Optimizer) etc.

General Tech Troubleshooting:

  • Responsible for solving all tech issues (across client implementations, Ryan businesses)
  • You love the idea of being the ultimate tech troubleshooter to solve and fix all tech issues

Are you the Tech Wizard I’m looking for to work closely with me on all the above?

Click Here to Apply for the “Funnel Tech Wizard” Position

Job #2: Super Detailed Webinar & Marketing Assistant

Deadline to Apply: Thursday, August 28th at 4:59PM CST

This is a full-time job.  Competitive salary.  This is NOT a short-term gig.  On the contrary, I am looking someone who will be with me for the next 5+ years. You’ll be working VERY closely with me, so for the right person – this is a FANTASTIC opportunity.  So if you’re just looking for something as a “stop gap”, this is NOT for you.

You need to be a super-organized-detailed-planner type who ALSO has the technical skills to set things up in WordPress, Leadpages, GoToWebinar, etc. In this role, you’ll be doing four things:

1) Running Webinars: You’ll be in charge of setting up, organizing, and scheduling ALL my webinars (both promotional and training).  This involves a number of detailed steps with GoToWebinar, LeadPages, 1ShoppingCart, Aweber, etc. – which cannot be fucked up (more on that below).

2) Promotional Calendar: You’ll be managing the promotional calendar for the training side of my business (Survey Funnel Formula, etc.).  This involves planning 3-6 months what products we’ll be promoting, who will be promoting ours, and what the editorial content (emails from Ryan) will cover.

3) Facebook Group: You’ll be be managing my Next Level Mastermind Facebook Group.  This will involve answering questions, stimulating discussion, translating mastermind calls and group expert calls into notes, uploading those notes to the group, etc.

4.) Documenting Procedures: Documenting and following the step-by-step procedures on all of the above.  I live by checklists and procedures.  You’ll be responsible for documenting (in detail) all the above processes so that in the event another team member needs to perform, everything is spelled out in detail.

Basically, I need someone who will take care of ALL the details (flawlessly) on all the above – so that my role is to simply show up for each webinar, deliver the training, and that’s it.  I can’t be chasing you to get things done and stay on top of everything.  That will get you fired. On the contrary – I need YOU to stay on top of me.  Just tell me where to be and when. I also need someone is completely anal about documenting and following procedures.  Someone who loves that shit.

Lastly – you need to be flexible.  The above tasks are things I need help with immediately.  But the role may evolve over time.

Are you the super-detailed person I’m looking for who would DIE for an opportunity like this?

Click Here to Apply for the “Super-Detailed Webinar Assistant” Position

Look forward to hearing from you!

Ryan :-)

I need to clarify something…

(And this is important…)

So…

Last week I sent you an email with a Survey Funnel Case Study.

(Did you see it?)

It’s from one of my private students – who started from absolute NOTHING in a Pet Niche.

In case you missed it, here are his initial numbers again:

1st-6-months-pet

Anyway.

The thing I need to clarify is this:

On that LAST section on the right – PHASE III…

It says “Projections”…

And a few people asked me about that – wondering if I just “made those numbers up”…

Well…

The label on that section should more accurately say “Month to Date” – because those are our ACTUAL month-to-date revenue numbers from 1ShoppingCart…

ACTUAL month-to-date advertising expense numbers from Yahoo/Bing…

And our ACTUAL # of Aweber subscribers…

(The reason it says “Projections” is because we don’t have a full month data – and worst-case, we’re projecting what we’ve actually achieved so far…)

Make ‘em sense?

If you’d like… I’ll try to post an update in August when we have full month data so you can see how the month played out.

Would you like that?

If yes, *HIT REPLY* – send me a “Hell Yeah!” to let me know…

And you what?

When you do that – take a moment to tell me “What’s YOUR #1 priority in your business this week?”…

I’m curious to know…

Cool? :-)

Great.

Okay, I’ll leave you with that for now… Hope your week is off to a ROCKIN’ start!…

Peace out!

Ryan :-)

P.S. In case you missed my email from last week with all the details on that CASE STUDY, I’ve included it again below for you…

———- Forwarded message ———-
From: Ryan Levesque <[email protected]>
Date: Fri, Jul 25, 2014 at 8:26 AM
Subject: SFF Student Case Study: Pet Market (After Starting from Scratch…)

I thought you’d like to see this:

1st-6-months-pet

So what you see there…

Is the first 6 months of one of my students – we’ll call him Roger (not his real name) – breaking into a BRAND NEW market using my Survey Funnel Formula process…

The niche is a Pet Market (specifics are withheld to protect my student’s – and my – financial interests).

Now I want to draw your attention to something important:

The THREE phases you see in that image:

PHASE I – This is the “Deep Dive” Survey Phase. Where we’re gathering data – and spending a little money on advertising to drive traffic our Deep Dive survey.

(Remember: The point of this phase is understanding the market’s hot buttons, and figuring out what segments exist.)

PHASE II – This is “Optimization” Phase. Here we’ve launched the Survey Funnel style funnel, we’re driving traffic to it, but we’re not yet profitable.

We’re STILL LOSING MONEY here.

In this case, the only revenue we were generating was off of ONE product, through SVS (Same Visit Sale) ONLY. No email followup. No “Profit Maximization” upsell sequence. And under optimized headline and landing page design.

PHASE III – This is the “Tipping Point” Phase. Here you see a RADICAL shift in the economics, and we are IN THE BLACK.

In fact, here we’re making better than 2:1 on our advertising.

We have our funnel down.

This thing is ROCKIN’.

And by the way, in case you’re wondering about the relatively SMALL numbers?

Well, right now…

We’re ONLY advertising on Yahoo/Bing.

Which represents < 20% of the market – when we factor in Google Adwords.

(It’s even LESS than that when we take into account Facebook.)

We used Yahoo/Bing to optimize the funnel, work out all the kinks, and now we’re about to SCALE by adding Google Adwords as our next traffic source.

And when we do that and grab the REMAINING 80% of traffic through Adwords (on the same KWs we’ve proven convert) the numbers will look more like $15,000/mo in revenue…

And typically, when I expand to Google Adwords traffic from Bing…

My margins actually improve. So I wouldn’t be surprised if this translates to an $8500/mo in PROFIT business, which would put things around $100K annualized.

Not too shabby for a relatively small, obscure Pet Niche.

So what’s this got to do with YOU?

A few things:

First, most people who go through the Survey Funnel Formula process for the first time…

Lose faith or at least QUESTION the process as they’re going through PHASE II – the “Optimization Phase” where you’re not QUITE profitable yet.

In fact, one of the BIGGEST MISTAKES I see is when people get to this point – and they GIVE UP.

(Little do they know how CLOSE they are to that “Tipping Point” that’s so typical when building one of these things from scratch…)

This is that whole “Three feet from gold” thing Napoleon Hill talks about in Think and Grow Rich.

This is what that looks like in real life.

So when you get to that point?

Don’t stop.

You’re damn close.

Keep going.

That’s the first thing.

The second thing is this:

To go from “Losing Money” to “Wildly Profitable” – you DO gotta do a few things.

It ain’t just happening with magic and “intention”.

(Sorry to burst yer bubble :-) )

In this case, the specific “things” that got us to the “Tipping Point” were as follows:

1. Segmenting people into our 3 main segments using the “Bucket Survey” I teach in SFF…

2. Adding a 1-click upsell “Profit Maximization” sequence like I teach in SFF with just ONE product…

3. Adding a prospect “Do You Hate Me” email sequence like I teach in SFF – culminating in a 60% off SALE of our front-end product…

4. Adding a customer email sequence that sells customers “more stuff” after the initial purchase (in this case – 2 affiliate products, and 1 additional product we created.)

And that’s it.

Roger gets the credit with for sticking to the plan – and ruthlessly implementing. He followed the system. Trust my guidance. And he’s rockin’ and rollin’.

If you’re going through my Survey Funnel Formula training – then you’ve got the blueprint too.

It’s all there in front of you.

You just gotta put one foot in front of you – like Roger.

And if you want to work with me one-on-one to help accelerate the process and DRAMATICALLY increase your odds of success?

You can go ahead and sign up for my priority notification form for the NEXT time I open up private coaching / consulting slots here:

Get Private Coaching from Ryan

It ain’t cheap. It’s $2000/mo + 5% royalty on gross sales for bi-weekly calls.

And I’m pretty much booked up through 2014.

But if you ARE interested – get yourself on that list.

Because whenever I DO make spots available – they go fast. Last time, I made 2 spots available and they were snatched up in less than 45 mins after opening them up.

So I’ll leave you with that for now.

Remember:

Three feet from gold.

Don’t stop.

Keep going.

The “Tipping Point” is nigh.

Peace out!

Ryan “King Maker” Levesque

My “Bruce Lee” Marketing Tip (This is new…)

Have you ever heard the story of when Bruce Lee disappeared?

If you haven’t…

You see, before Bruce Lee tragically died at the age of 32…

There were periods when he would disappear from the public eye…

Sometimes for days – and even weeks…

And when he DID that…

Rumors would start floating around…

That he was either WOUNDED in a back-room, illegal fight…

HELD by Hong Kong triads (Chinese gangsters)…

Or even KILLED by a rival martial artist’s “Dim Mak” (death touch) strike…

In fact, he would get calls from the media checking in JUST to see if he was still alive…

Anyway, so why am I bring this up?

And what’s this all got to do with YOU and marketing?

Well, before I explain real quick:

If you’ve recently signed up for one of my training webinars…

And you have NO INTEREST in getting my daily marketing tips emails from me…

Here’s what you should do now:

=================================
Click below to UNSUBSCRIBE FOREVER:

Click Here to Unsubscribe Forever

WARNING: This is irreversible and you will NEVER receive another email from me if you do this. So please make sure this is what you want to do.
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Cool?

Okay, now back to the story…

So here’s why I bring up this whole Bruce Lee thing…

First…

Recently, I’ve been a little “delinquent” about sending out my daily email tip and have sort of “disappeared” (Bruce Lee style) for a few weeks…

The reason?

Well, between the 17 markets I’m in right now doing my Survey Funnel thing…

Running my 3 info-product businesses…

And just wrapping up the most recent Ocean’s Four ELITE Mastermind in Miami…

I’ve been putting in 12-14 hour days…

And on top of it all…

I’m the middle of moving (I’ll send you pics of the new place in a few weeks…)

And my main assistant JUST had a baby (and is on maternity leave…)

AND my OWN wife is 6 months pregnant right now…

So….

As a result?

I’ve sorta disappeared off the email radar for a few weeks now…

(And a few people wrote in asking me the equivalent of whether I was victim of a Bruce Lee “death touch” strike or held hostage by bit coin gangsters…)

Anyway.

That’s the first thing.

The second (and more RELEVANT to you) thing is this:

As you may or may not know…

A few months ago, the people who put on the internet marketing “Superhero Summit” invited me to speak at their online event….

Part of the schtick is that they do a bunch of graphics and make EVERYONE up into actual real-life “Superhero”…

My superhero?

Yep, you guessed it.

Bruce Lee.

In fact, you can see the slightly-embarrassing photo of “Bruce Lee” version of Ryan here:

https://www.facebook.com/ryan.levesque

(I’ll explain the reason why they made me into Bruce Lee some other day…)

Anyway, so here’s the REAL reason why I’m writing to you today:

At the last online Superhero Summit – even though I’m not really a big name “guru” or anything like that…

Because my presentation was the BEST attended…

And MOST successful in that I apparently sold MORE training than anybody else in the Summit…

(Including some big names you definitely know…)

They’ve invited me back to the NEXT Superhero Summit, which starts next week.

(I’ll send more details on that separately…)

As for TODAY…

What I want to leave you with is this:

As part of the Summit, they ask each person presenting to share their most badass “what’s working now” tip for FREE…

Something that people can read about – and implement 5 minutes later…

My tip?

Is this little thing I’m doing 2 hours after someone opts into one of my lists.

It’s totally under the radar…

It’s stealth…

Bruce Lee style…

But wickedly-effective.

To get the TIP (free) along with the most badass tip from the OTHER 9 “Superheros” presenting at the Superhero Summit with me…

All you need to do, is grab a FREE copy of the “Online Business Playbook” which features those 10 Badass Tips here:

Get My “Bruce Lee” Email Marketing Tip (Free)

Now, normally this book sells for $297 bucks.

BUT…

As a presenter, one of the perks is I get to hook people up with a free copy during a limited window…

Oh, and by the way…

The OTHER people presenting with me at the summit?

Are some REAL online A-Listers…

Guys (and gals) like Neil Patel, Russell Brunson, Jason Fladlien, Don Crowther, Alexis Neely, Lisa Sasevich, and the list goes on…

And in this little book…

Each of them reveal their OWN #1 badass tip.

Go ahead and grab your copy now while this thing is still available for free:

Get My “Bruce Lee” Email Marketing Tip (Free)

Okay, that’s it for now…

More good stuff to come…

Ryan “Nunchucks” Levesque

P.S. Speaking of nunchucks… Have you ever seen this video of Bruce Lee playing ping pong with nunchucks?

This thing is ridiculous.

Check it out when you have a minute:

http://www.youtube.com/watch?v=SncapPrTusA

Peace out!

Remy Danton: House of Cards Marketing Lesson #3

So, we’ve covered Claire Underwood…

And her husband’s arch enemy…

Raymond Tusk.

So today?

Why don’t we switch gears…

And talk about the guy who ping-pongs between both sides…

And who has ZERO allegiance with EITHER team:

Remy Danton.

Political mercenary.

Survivor (maybe).

Always open to a better offer.

Which brings us to our BIG marketing lesson for the day:

You see, Remy’s got it figured out.

He knows what he wants.

His allegiance lies with whoever’s paying top dollar.

And he’s willing to “pivot” or change teams…

Whenever it makes sense.

So, the marketing lesson is THIS:

To be successful, it’s absolutely critical to have laser focus…

Gotta know what you want.

Need to have that bulls-eye to aim for…

Whether that’s knowing who your ideal customer is…

The ONE action you want that potential customer to take…

(Or both)

But here’s the catch:

If you’ve got that laser focus…

And you’ve ALSO got the blinders on to other potentially BETTER opportunities…

Then you’re making a mistake (and leaving serious money on the table).

Examples:

I had a laser-focused goal today to write this damn email.

Had a 90 minute block between calls today to get it done – among a few other things.

But….

This morning, I got a surprise text message from my wife inviting me to lunch at my favorite Mexican restaurant in town.

(aka – your classic “better opportunity”)

Lunch won.

Which is why you’re getting this tonight.

Okay.

Here’s a better example.

A marketing one.

So, back in 2012 when I was *teaching* internet marketing stuff…

I came out with a VSL course with Jon Benson.

I think we sold it for $300 or $400 bucks.

Fine.

Anyway, about 6 months after we’d put that course on the market…

I get a call from a friend of mine, Drew Kossoff.

(Drew is a big media buyer who lives out in LA)

Drew tells me he’s got a client who’s interested in talking to me about his VSL…

And wanted to know if I’d be open to hopping on the phone for 30 minutes with the client.

Normally?

I don’t do that sort of thing.

And this particular client of his?

Hadn’t even bought my VSL course (not a good sign)…

But I value my relationship with Drew – and wanted to do him a solid.

So I agreed.

Did the call.

And the result?

The client booked me to do 3 VSLs over 12 months – worth WELL over $100K in business to me (and counting)…

And we’ve got our next project coming ‘round the corner next month…

Wasn’t interested in a $300 course…

Never talked to me before that call….

Never spent a dollar with me before then either.

He knew me by reputation. And he wanted the done-for-you option. Boom.

So the “big marketing lesson” is this:

Yes. Have that laser focus.

But keep your eyes (and mind) open for that “better deal”…

So many people slave away on their hands and knees chasing after pennies on the floor…

When they don’t realize there’s a hundred dollar bill sitting on the table in front of them.

Remy knows what he wants.

Has that laser-focus.

But he’s got his eye on ALL the tables.

So should you….

Peace out!

Ryan :-)

P.S. Tomorrow we wrap things up on this House of Cards business.

If you don’t watch the show and are wondering – when is this madness going to end???

One more day.

And tomorrow? It’ll be worth it…