Texas Redneck Marketing Lesson…

As you probably know…

I lease an office outside my house.

It’s about a 7 minute drive home…

And every single night on the way home, I pass by this intersection.

On some nights, at this intersection, there’s a guy in his pickup truck…

Outside…

With stacks of firewood that he’s selling…

He just sits out there, for hours on end, selling this firewood…

(I dunno if this guy makes any money or not…)

But there’s the problem:

This guy?

Is only out there on the NICE days…

Like, yesterday it was about 73 degrees outside.

And sure enough…

The guy was out there…

Wearing his redneck standard issue dusty jeans and torn sleeveless, plaid flannel shirt…

And he’s out there sitting on the back of his truck, selling firewood.

Now, here’s the problem:

Who the HELL is thinking about buying firewood when it’s 73 degrees outside?

Now, whenever I drive home and my car is frigid and I’ve got gloves on and I’m waiting for the heater to turn on…

This guy ain’t outside.

THOSE are the days that people are looking to buy firewood for their fireplace…

But this guy?

This guy is making a classic mistake…

(Something I see people make online ALL the time…)

This guy is selling something from his OWN perspective.

He’s out there when it’s convenient and comfortable for HIM…

Not when his MARKET wants to buy his thing.

And the way you see this online, is that people often make the same mistake, saying:

“I’ve got this amazing idea, and NOW I’m gonna go out there and SELL it…”

It’s so egocentric.

Instead,

You want to have the MARKET in mind first…

Ask them what THEY want?

Survey and Sell ‘em 101.

(And btw – this isn’t just a NEWBIE mistake either. I see this happen with the 7 and 8 figure businesses I work with… All. The. Time.)

So this guy who’s selling firewood?

He should SKIP the days when it’s 73 degrees outside.

And on those days?

He should be spending time with his family enjoying the weather.

Now, the days when it’s 42 degrees?

(And btw – where I live in Texas, sometimes it’s 40 degrees one day and 70 degrees the next…)

THOSE are the days that he should be out there.

So here’s the big marketing lesson in all of this:

You want to base your entire process, your entire marketing funnel, around your customer.

1) What is it that they want?

2) How do you appeal to THEIR self-interest?

(It’s one of the reasons why I use surveys in at LEAST three places in every funnel I build… And why you should too.)

You see…

So many people online make it a point to stand on their tippy toes, raise their hand and say, “Look at me, LOOK AT ME, look at why my option is the best…”

But here’s the thing…

Your audience?

Your market?

The person who’s in that market, who’s reading your ad…

(Your person who’s in that car driving home, freezing his tail off when it’s 42 degrees outside…)

Doesn’t give a SH*T about what you sell.

All they care about is themselves.

So if you can appeal to their self interest…

And I’ll explain ways to do this in a couple upcoming emails…

Then, THAT is the secret to making cold traffic work…

It all starts with running a survey that appeals to their self interest…

And if that’s something you want some help with?

Well get your ass over to this site here and put your name on the priority notification list:

http://www.ryanlevesque.net

The hammer comes down tomorrow at 4:59PM.

After that?

Could be another 6 months before more spots open up…

Ok, enough for today…

You’ve got me all worked up into a sweat :-)

We’ll talk again tomorrow…

Peace out!

Ryan “Rants about Rednecks” Levesque

P.S. No PS for today. The guy responsible for the PS? He’s on vacation. It’s 79 degrees today, so he’s probably out selling firewood :-)…