The best laid plans of mice and…

Men.

Exactly.

So last week, like many people…

I got caught in the cross-hairs of the Aweber Clusterf*ck.

(You can hashtag that if you want.)

Which meant that my emails?

Didn’t get sent out.

Anyway…

In the deep, dark recesses of your memory…

You might remember me talking about a “critter in my attic” in an email last week…

Remember that one?

Well, there’s a marketing lesson to it all I wanted to share with you last week…

BUT… When it comes to playing out a story over multiple emails like we’re doing here…

There’s a cadence with this sort of thing.

Gotta hit the right story arc.

The right crescendo.

The right pace.

So rather than slam you with “Part 2” today out of nowhere…

Part 2 of this story?

Comes tomorrow…