When It’s Time To SHIFT Your Focus

So I have this client.

Smart guy.

Very successful.

In fact…

You’re probably familiar with his business.

Anyway.

He and his partner have this philosophy.

Has to do with the way they run their business.

Basically, they run their business in “6-month sprints”…

For 6 months straight…

They’ll push HARD, balls to the wall…

Focused on GROWING their top-line revenue as MUCH as possible…

Launches.

Paid advertising campaigns.

Affiliate contests.

If you can think of it…

They do it.

And they do it HARD.

.

.

Problem is, when you grow that fast (and you’re already an 8-figure business…)

There are GROWING PAINS…

But these guys are savvy.

So at the 6-month mark…

They hit the breaks on the growth.

Turn off the spigot.

Trickle JUST enough traffic to pay the bills…

And instead, turn their focus to “other stuff”…

For one…

When you grow at break-neck speed…

Internal “systems” and “processes” need to be adjusted…

Staffing levels need to be reevaluated…

And most importantly?

Your EXISTING customers…

Need to be taken care of.

Which brings me to the REASON why I’m writing to you today.

Because you see…

Over the past few weeks you’ve heard me talk a LOT about our Next Level Mastermind…

With MULTIPLE opportunities to join…

Emails.

Facebook Ads.

Video testimonials.

You name it.

Even extended a 7-Day $1 trial last week…

And the reason?

Was simple.

We were in our SPRINT.

We had a BHAG.

And you know what?

We HIT that BHAG.

(10 days ahead of schedule)

So now I’m turning off the spigot.

Because I want to shift our focus to delivering even MORE incredible value to our *current* customers…

One of the things you’ll learn about me…

Is I take care of my own.

And if you’re part of the NLM family?

That that means YOU.

And when I say INCREDIBLE value…

I MEAN it.

Like for example, the unadvertised BONUS training call I’m doing NEXT week on the “secret email promotion” I quietly use to PROFIT from Black Friday, year after year – in market after market…

(Oops.)

Did I spill the beans on that one? 😉

Yeah, you’ll be hearing about that one inside the FB group.

Oh yeah, and you’ll be hearing about…

How to get my “fill-in-the-blank” Black Friday Promotion email sequence template – as my FREE GIFT to you…

(Which you can use THIS YEAR to rake in MASSIVE profits over the Thanksgiving Holiday weekend…)

And this, my friend?

Is just the beginning…

So if you’re a NEW member

Step inside, introduce yourself and start soaking up what’s going to be your new favorite home…

And if you’re NOT yet a member?

You can still join me, and 500 of the smartest action-taking marketers online…

The $1 trial opportunity is over, but you can still get in here.

That’s it for now.

By the way…

There’s a lesson in this post as well.

And it’s universal.

No matter WHAT business you’re in.

Ignore at your own peril.

Peace out!

Ryan :-)

P.S. – Forgot to mention…

That Black Friday Promotion training I’m doing next week?

Is one I’ll be doing LIVE – and the REPLAY will be taken down on Thanksgiving Day.

So it’ll ONLY be available for CURRENT members…

(And folks who join us before then).

Something to think about this fine Monday morning…

See you on the IN-side.

Ryan :-)